Who Are Dragonfish?
Dragonfish is part of 888 Holdings and is a B2B operation that provides online gaming services. B2B means business to business and what Dragonfish does is supply the software platform that is used by 888 owned online gaming sites, to a very large number of 3rd party owned sites. The software (and we aren’t just talking about bingo software – they also supply poker and sportsbook solutions, casino software and slots) comes complete with management and licensing courtesy of Cassava (historically for UK players and currently for everyone else) and 888 UK Limited (for UK players from November 2014 onwards).
The Dragonfish Platform
The Dragonfish software platform is extremely familiar to anyone who plays online bingo as it is found at so many sites. This in itself is a big selling point as it means when you sign up to a new Dragonfish bingo site, you already know how to find our way around and how to buy bingo cards.
The Dragonfish Network
Bingo sites that are on the Dragonfish network have bingo rooms, promotions and a loyalty scheme shared right across the network and these are the ones to look for if you are interested in the thrice weekly million pound sliding jackpot games.
A Source Of Confusion?
The distinction between the Dragonfish platform and the Dragonfish network can be quite confusing. Not all bingo sites that have Dragonfish software are on the Dragonfish network and indeed there are some very well known ones such as Costa Bingo and Foxy Bingo that aren’t. In fact there are entire other networks that are powered by the oh so familiar software – such as the one including Moon Bingo and Sugar Bingo.Not being on the main network gives sites more freedom over their bingo rooms and promotions. However, it is still technically possible for bingo rooms to be shared between ALL 888 UK managed sites regardless of ownership or which network they are on. This was actually done twice during 2015 for massive £200K jackpot games, and there are more to come in 2016.
A few years back there were a great many sites on the Dragonfish network that were virtually identical to each other and only had the network bingo rooms, chat and promotions. The only real differences between these sites were the name, the design of the home page and the colour of the bingo lobby and the only real incentive to join them, the welcome bonus. It’s hard to see why anyone would want to play at one of these identikit type sites now though, because other more recently launched sites on the network have so much more to offer:
- Exclusive bingo rooms and bingo games – these range from the Winneroom at Winneroo Bingo which is open for an hour twice a week right up to the Round The Clock room at Bubble Bonus, Butterfly and other associated sites which, as its name suggests, is open 24/7.
- Exclusive promotions – slots tournaments, leaderboard races and guaranteed jackpot or prize games that run at one site only or on a small group of sites area are a common way for Dragonfish network site operators to try and set themselves apart from the others. Prize draw promotions are less common on this network.
- Exclusive bonus games – these are usually written in Flash so work on computer only, but are now starting to come out on mobile/tablet as well (at Lucky Charm Bingo for example) thanks to the magic of HTML5.